Do you need marketing tactics to use to grow your business volume? Marketing today is essential for success, but it can be overwhelming for business owners who are experts in the business — not marketing tactics.
If you need some ideas, below is a list of 18 great marketing tactics that work and help bring your goals into reality. These marketing solutions can be used in all industries and businesses.
1. Live Streaming
This marketing tactic will allow you to record and share your products and services in real-time on various social media platforms. Some great sources of content for this tactic are conferences, podcasts, and tradeshows.
2. Personalization
Incorporating the name of the person or people you’re trying to communicate with is an excellent way to capture their attention. This marketing tactic works well for retargeting campaigns, websites, pop-ups, and email subject lines.
3. Use Games
You can insert a fun game into your content to engage your audience and reach out to your target audience. Some of the most common ways to apply this technique are quizzes, apps, and giveaways.
4. Marketing Automation
This marketing tactic, also called automatic lead nurturing, can help you automatically and strategically send various kinds of content to your target audience and existing customers based on their interests and activities. Examples of things you can automate include pop-ups, ads, and emails.
5. Curated Content
This marketing tactic involves gathering content from various sources or content you didn’t create but organizing it in an easy-to-use format. You can then share this with your marketing target audience via social media messages, blog posts, and content hubs.
6. Paid Ads
Purchasing content or brand placement in a website, publication, social network, or search engine is a great way to market your brand. The most common ways to do this are through billboards, print magazines, and digital ads.
7. Pay Per Click Ads (PPC)
PPC ads are a paid marketing solution that will allow you to display dynamic digital advertising in various forms like photos, videos, or infographics. While these can be costly, you only pay when a person clicks on your content, indicating their interest in your product or service.
8. Native Advertising
This marketing tactic is about associating your company with another business with a great reputation or wider access to your type of customers. It works by purchasing a spot for your content at a place that looks much like it would appear in a publication or other mediums. Companies do this via magazine ads, sponsored blog posts, and sponsorships.
9. Sponsorships
This is also a kind of paid marketing solution where you pay to have your brand represented by a person or at an event. Common types of sponsorships include sports teams, podcasts, webinars, and public events.
10. Endorsements
When a famous individual publicly gives a positive review for your brand, product, or services, you can get an endorsement from them. Endorsements can be paid or unpaid. If they are paid, the person giving the endorsement must disclose they are doing so in return for compensation.
11. Testimonials
This is a form of endorsement from someone who has used your product or service. It is proven that often future customers will look at reviews and testimonials before using a product or service, so online reputation management is key for future business.
12. Case Studies
Case studies provide positive customer stories that detail the problem they faced and how your products or services solved their problems. They can come in the form of web pages, videos, or brochures.
13. Advocacy
This marketing tactic you must earn by having a fan or customer share positive messages about your brand to potential customers. Social media, blog posts, and meetups are just a few ways to start advocacy.
14. Referrals
This is similar to advocacy and testimonials but different from those marketing tactics you incentivize your customers to get the word out about your brand, products, and/or services. This can be done through website badges, social media messages, and sponsored blog posts.
15. Affiliates
This is an endorsement where someone will share a positive sentiment about your brand with their contacts or fans in exchange for a free product or a financial incentive for customers that they bring to you. A key element of this marketing tactic is the affiliate should use or endorse your product before becoming an affiliate.
16. Crowdsourcing
This is a method of using your customers to get ideas about new products and services you can provide. There are a number of sources you can use to find a crowd of people if you do not yet have a wide customer database.
17. Engagement
This strategy uses your connection to customers to help build and nurture relationships. Unlike some of the other marketing tactics, every time you interact with a customer or a potential customer, it qualifies as an engagement. Surveys, blog post comments, and social media messages are formalized engagements.
18. Events
Events are planned occasions where you can digitally or physically meet customers at a specified time. A great way to do this is through a webinar, conference, or meet and greets.
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By implementing just a few of these marketing tactics, you can amp up your marketing strategy. You don’t have to implement all of them at once, but the more marketing tactics you employ, the better.
If you have any questions about any of these tactics or want to discuss which ones to implement first, please contact us and we will be more than happy to review them with you.