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Top 3 Digital Marketing Strategies to Build Brand Awareness

Brand awareness is the level of familiarity that people have with a brand. It refers to how people recognize and remember a brand, its products or services, and its unique qualities and characteristics. Brand awareness is important, as it builds trust and credibility, increases customer loyalty, differentiates from the competition, and improves marketing effectiveness. In … Read more

3 Steps to Dominate Email Marketing Deliverability

Email marketing deliverability refers to an email campaign’s ability to reach recipient inboxes and is critical to any email marketing campaign. If emails don’t reach the inbox, potential customers won’t see them. In this article, we will discuss three (3) steps to dominate email marketing deliverability for your email campaigns. Step 1 – Use Email … Read more

10 Key Steps To a Great Small Business Website

Small Business Website

In today’s internet-driven world, where people are always online, having a website is essential for every business. No matter what your business is, whatever products or services you offer, having a small business website is needed to allow your business to grow and succeed. Here are ten effective steps in building a great small business … Read more

Micro-Influencers: What Are They and How Do You Use Them?

Influencer marketing has been gaining popularity worldwide for the past few years. In fact, the industry rakes in an impressive $6.5 billion globally. However, one sub-category has been a game-changer for various brands: micro-influencers. Now that personalization has become the name of the game; it’s all about relevance and not numbers. Working with individuals with … Read more

You Got Their Email. Now What?

Email marketing

While many business owners are focused on encouraging website visitors to hand over their emails, using newsletters or lead magnets, the key to sales growth is using email marketing as a sales tool. A contact database is a must-have if you’re a small business wanting to make it big. However, it’s not enough to just … Read more