What is Social Media Marketing?
Social Media Marketing (SMM) refers to the process of promoting a product, service, or brand through various social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Google Business Profile, and others. It includes creating and sharing content, running social media ads (extra service covered in Digital Ad Management), and engaging with audiences to build brand awareness, drive website traffic, and ultimately increase sales or conversions. Social media marketing can be used for various goals, such as building brand awareness, increasing website traffic, generating leads, or increasing sales. The content shared can include text, images, videos, infographics, and live streaming. It also includes listening and engaging with audiences, and analyzing metrics to measure the success of a campaign and adjust it accordingly.
Why do I need it?
Some businesses believe social media marketing is a way to grow their sales, or tell their customers what they are up to or what products/services they have recently introduced. When in actuality, it is more about taking advantage of connecting and engaging with customers when and where they are on social media platforms.
Engaging with your customers and giving them an opportunity to engage with you helps build trust for your business. It also helps humanize your company and gives your customers a chance to see who you are and what you stand for.
This form of marketing has many benefits but can be challenging because it needs a strong content strategy built on an always-on mentality across multiple platforms. As a result, developing content consumers find valuable and want to engage in can take many hours. Businesses like yours can benefit from working with an agency to help develop and post content regularly.
À La Carte Pricing
The pricing below is for all services. To determine which services are best for you, contact us to start a conversation.
|Social media audit, analysis, and strategy
|Post on social media (4 posts/month on 1 platform)
|Post same content on each additional social platform
How do I get started?
All you need to do to get started is complete a contact us form, and we will reach out to you to schedule a 30-minute discovery call. During that call, we will discuss your current social media presence and provide a free recommendation and proposal for us to complete the work for you.