What is SEO?
Search Engine Optimization (SEO) is the process of improving the visibility and ranking of a website or a web page in search engine result pages (SERPs) through organic or non-paid results. This process involves making changes to the website’s design, content, and technical structure to make it more attractive to search engines and to ensure that search engines can easily understand what the website is about. SEO includes techniques such as keyword research, meta tags, backlinking, internal linking, and creating high-quality content. The goal of SEO is to increase the quantity and quality of traffic to a website by increasing its visibility in search engine results pages (SERPs) when users search for keywords related to the business or organization.
In simple terms, SEO refers to the process of improving your website to increase its visibility in search engines when people look for products or services related to your business in Google, Bing, and other search engines. The more visibility your pages have in search results, the more likely you will garner attention and attract prospective and existing customers to your business.
Why do I need it?
There are many elements and benefits to search engine optimization. One of the key reasons to optimize a business’s website ranking is that 62% of consumers turn to search engines like Google or Bing first when evaluating a new company or product. And, over 75% of consumers do not look beyond the first page of returned results.
So, if your business does not appear on the first page for your target market keywords or long-tail phrases, you may be missing out.
There are multiple things any business needs to do to improve their SEO, including writing content, optimizing their existing web pages, titling photos on their site, and many more. This process alone can take months and longer to see improvements in traffic. And before that even begins, keyword research and competitive analysis need to be done to give your business its best opportunity to appear on the first page for the correct search terms.
Unless you are an expert in this marketing area, having someone with expertise and knowledge of the marketing jargon associated with SEO can significantly improve the effectiveness of your website rankings and do so in less time.
À La Carte Pricing
The pricing below is for all services. To determine which services are best for you, contact us to start a conversation.
|Website content (1 blog article/month)
|Post on Google Business Profile (4 posts/month on 1 platform)
|Backlinking (at least 1/month)
|Keyword research (to determine what to optimize/write about)
|Optimize existing content with metadata (per existing web page)
How do I get started?
All you need to do to get started is complete a contact us form, and we will reach out to you to schedule a 30-minute discovery call. During that call, we will work to develop an SEO strategy and provide you with a free recommendation and a proposal for us to complete the work for you.