Email Marketing

Top 3 Digital Marketing Strategies to Build Brand Awareness

Brand awareness is the level of familiarity that people have with a brand. It refers to how people recognize and remember a brand, its products or services, and its unique qualities and characteristics. Brand awareness is important, as it builds trust and credibility, increases customer loyalty, differentiates from the competition, and improves marketing effectiveness. In … Read more

3 Steps to Dominate Email Marketing Deliverability

Email marketing deliverability refers to an email campaign’s ability to reach recipient inboxes and is critical to any email marketing campaign. If emails don’t reach the inbox, potential customers won’t see them. In this article, we will discuss three (3) steps to dominate email marketing deliverability for your email campaigns. Step 1 – Use Email … Read more

You Got Their Email. Now What?

Email marketing

While many business owners are focused on encouraging website visitors to hand over their emails, using newsletters or lead magnets, the key to sales growth is using email marketing as a sales tool. A contact database is a must-have if you’re a small business wanting to make it big. However, it’s not enough to just … Read more