How to Write Better with 9 Copywriting Frameworks
Explore why copywriting frameworks are vital for more than just professional writers, offering step-by-step guides for engaging and effective writing.
Top 3 Digital Marketing Strategies to Build Brand Awareness
Brand awareness is the level of familiarity that people have with a brand. It refers to how people recognize and remember a brand, its products or services, and its unique qualities and characteristics. Brand awareness is important, as it builds trust and credibility, increases customer loyalty, differentiates from the competition, and improves marketing effectiveness. In … Read more
3 Steps to Dominate Email Marketing Deliverability
Email marketing deliverability refers to an email campaign’s ability to reach recipient inboxes and is critical to any email marketing campaign. If emails don’t reach the inbox, potential customers won’t see them. In this article, we will discuss three (3) steps to dominate email marketing deliverability for your email campaigns. Step 1 – Use Email … Read more
6 Ways Your Outdated Website is Hurting Business
If you haven’t updated your website in the past few years, it’s very likely that you are losing your competitive edge against competitors. Here are 6 ways your website is hurting you.
You Got Their Email. Now What?
While many business owners are focused on encouraging website visitors to hand over their emails, using newsletters or lead magnets, the key to sales growth is using email marketing as a sales tool. A contact database is a must-have if you’re a small business wanting to make it big. However, it’s not enough to just … Read more
Convert a Lead Into a Sale in 7 Steps
Convert a lead into a sale using these conversion optimization steps designed to maximize the return on your digital marketing campaign. 1. Map Your Digital Marketing Process Before you begin a digital marketing campaign, you should map out the steps you intend to take when trying to convert a lead into a sale. It is … Read more