Influencer marketing has been gaining popularity worldwide for the past few years. In fact, the industry rakes in an impressive $6.5 billion globally. However, one sub-category has been a game-changer for various brands: micro-influencers. Now that personalization has become the name of the game; it’s all about relevance and not numbers. Working with individuals with … Read more
While many business owners are focused on encouraging website visitors to hand over their emails, using newsletters or lead magnets, the key to sales growth is using email marketing as a sales tool. A contact database is a must-have if you’re a small business wanting to make it big. However, it’s not enough to just … Read more
Getting your small business to the top of Google isn’t easy, but commitment and strategy make it possible to get you where you want to be. Google is the go-to page for people looking for products, services, and solutions. In fact, the search engine giant processes a whopping 8.5 billion searches daily! It would be … Read more
If you currently own a business or are responsible for sales or marketing for one, take a moment to Google your company’s name and see how many online reviews you have. You might have a problem if that number isn’t at least 20. The reason is that these reviews serve as a powerful marketing tool … Read more
Small business owners are not marketing experts and are so busy running their businesses that they don’t have time to devote enough to marketing. So, they begin to think about hiring a part-time marketing person. This article will show why working with a marketing agency is the best way to amp up your business volume. … Read more
Do you need marketing tactics to use to grow your business volume? Marketing today is essential for success, but it can be overwhelming for business owners who are experts in the business — not marketing tactics. If you need some ideas, below is a list of 18 great marketing tactics that work and help bring … Read more
Learn the top 5 things that new business owners need to know about marketing a new business. Follow these steps for new business marketing.
Convert a lead into a sale using these conversion optimization steps designed to maximize the return on your digital marketing campaign. 1. Map Your Digital Marketing Process Before you begin a digital marketing campaign, you should map out the steps you intend to take when trying to convert a lead into a sale. It is … Read more
The various marketing software tools you use is called a tech stack. This article talks about the most popular and common tools, along with the tools that Amplico uses themself.