Small business owners are not marketing experts and are so busy running their businesses that they don’t have time to devote enough to marketing.
So, they begin to think about hiring a part-time marketing person. This article will show why working with a marketing agency is the best way to amp up your business volume.
1. Expertise
In most cases, part-time marketing personnel is not as experienced in marketing. They are looking for an entry-level position to see if marketing is the correct career path for them. Or, they only have experience in specific marketing niches, such as search engine optimization, social media marketing, or marketing analytics. However, marketing is a diverse practice, and you need to approach it as a whole to succeed.
You get a whole team behind your every marketing move with a marketing agency. You can gain valuable insight from individuals from different locations, industries, and skills. This broader range of expertise gives you the upper hand as you capture, engage, and nurture quality leads with varying interests.
2. Latest Technologies
Technology has become a game-changer for businesses of all sizes and industries. However, to use such tools, you usually need thousands of dollars in upfront costs to access the latest software and all of the annual, quarterly, or monthly subscriptions. You will likely have to train your part-time marketing person to use the software.
Hiring a reliable marketing agency will often grant you access to the latest optimized marketing technologies. Technologies can help you effectively talk to more potential customers at once by automating your lead nurturing, managing your online reputation, and evaluating SEO for optimal website ranking. They can even automate your social media posts and create videos and content without breaking the bank.
3. Cost Savings
According to Zippia, a recruiting firm, it costs businesses an average of $4,129 and 42 days to fill an office position. Plus, the median salary of a marketing manager ranges between $98,455 to $128,822. This salary range doesn’t even include the equipment, training, and overhead expenses involved in having someone work at the office. Also, there’s no guarantee your part-time employee will integrate well with the rest of your team.
On the other hand, outsourcing marketing activities is only about 1/10th of the cost of a part-time marketing person, $6,000 to $10,000 per year. The range mainly depends on how much you want to accomplish and how quickly. Choosing a good marketing agency can lead to massive savings.
4. Always On
GE’s vice chair Beth Comstock once said, “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” This is why hiring a full-time marketing agency over a part-time marketing person is better.
Unless you are unhappy with their service, a marketing agency will continue working monthly to grow your business. And grow their business with you. In comparison, a part-time marketing staff member has the option to end their employment at will. They are also likely focused on many things other than just growing your business.
Admittedly not all marketing agencies are the same. So before hiring one, you must ensure the one you choose is qualified to help you and that you can have a positive working relationship. A reliable digital marketing agency can help you reach your goals by boosting your online presence. And working with the right agency provides you with the expertise, technologies, and savings your business needs to conquer the digital world.
At Amplico Marketing, we know what it takes to grow a successful business. We’ve helped numerous clients from different industries grow their businesses through innovative digital marketing strategies.
So if you want to improve your sales, engagement, and lead generation, schedule a free consultation with our experts to begin your journey towards unparalleled growth.