Running a business is hard enough without worrying about your website breaking, getting hacked, or disappearing altogether.
But here’s the truth: Most business owners don’t realize until it’s too late:
Your website isn’t “set it and forget it”
It’s a living, breathing part of your business—and like any important tool, it needs regular maintenance to work properly.
At Amplico Marketing, we’ve seen firsthand how neglecting website care can cost business owners thousands in lost sales, wreck their reputation, or worse… make their business look like it’s been taken over by spammers (true story—keep reading).
Let’s look at the 5 biggest website maintenance mistakes business owners make—and how a proper website care plan can help you avoid them.
1. Doing Nothing (aka “It’s Working Fine… For Now”)
This is the most common mistake we see—and it’s also the most dangerous.
Some business owners skip website maintenance altogether because:
- They don’t understand what it actually involves
- They think their hosting company “has it covered”
- Or they’ve never had anything go wrong… yet
But just like ignoring the “check engine” light in your car, doing nothing guarantees problems down the line. Updates pile up. Security holes go unpatched. Backups aren’t happening. And one day, you wake up to find your site has vanished or been hacked.
A website care plan keeps your site secure, fast, and functional—before you ever notice a problem.
2. Relying on Hosting Companies for Backups
Many hosting providers say they do backups. Some even do. But here’s what they don’t tell you:
- Most only keep backups for a few days
- They might charge you to restore one
- If the server crashes? Your backups crash with it
You need offsite backups, stored securely in multiple locations—so no matter what happens, you can roll back your site and breathe easy.
With our Website Care Plan, we create and store backups you can rely on—not just what the host offers.
3. Not Having a Disaster Recovery Plan
Imagine this:
You’re launching a big promo. Emails are going out. Customers are excited.
You load your website to check one last thing… and boom. White screen.
Panic sets in. You call your designer, your host, your cousin’s nephew who “knows websites”… and hours pass before anyone even knows what’s wrong.
We’ve seen it happen. One prospect told us how they launched a new offer worth tens of thousands, only to have their site crash with no plan, no backup, and no help.
A Website Care Plan includes a disaster recovery process so you’re never stuck wondering what to do next.
4. Trying to Do It All Yourself
We get it—you’re a business owner. You wear 15 hats already. Updating plugins or checking security logs might seem like something you can handle.
But let’s be real:
- Do you have time to check for updates weekly?
- Can you spot malware hiding in code?
- What’s your rollback plan if something breaks?
Every hour you spend managing your website is an hour you’re not growing your business.
Letting professionals handle your website care doesn’t just save time—it protects your reputation and revenue.
5. Lacking the Right Expertise (And Not Knowing What You Don’t Know)
Here’s a true story:
A business came to us after their website was hacked. The homepage was riddled with Viagra ads and spam links.
They had no malware scanner, no backups, and no idea it had happened. Their credibility was shot, and their customers were asking if their data was safe.
Unfortunately, without a Website Care Plan, they didn’t even know where to begin fixing it.
When it comes to your business website, guessing isn’t good enough. One wrong move can break something—or open the door to hackers.
How a Website Care Plan Gives You Peace of Mind
Think of a Website Care Plan like having a full-time pit crew for your website. While you’re busy running your business, we’re in the background making sure everything runs smoothly.
At Amplico Marketing, here’s what our Website Care Plan includes:
- 🚀 A website hosted on a fast, secure server
- ⏱ Uptime monitoring so we know the minute your website goes offline
- 💾 Offsite backups stored
- 🔄 Software and plugin updates
- ⚙️ Performance and broken link monitoring
- 🔐 Security scanning and alerts
- 📊 Google Analytics & Search Console integration
- 📨 Monthly maintenance reports
- 🛠 Minor website edits and updates
- 🧰 Paid software licenses included
All handled by a professional team who actually cares about your website’s health and performance.
Let’s Add Your Website to a Care Plan
If your website is one of your most important business assets (and it is), then it deserves proper care.
Whether you’ve experienced a crash, slow loading, sketchy updates—or just want to stop worrying about “what ifs”—we’re here to help.
👉 Book a free discovery call to move your website onto our secure servers and into our Website Care Plan.
You’ll get peace of mind, ongoing support, and the confidence to focus on your business—knowing your site is in good hands.