Getting your small business to the top of Google isn’t easy, but commitment and strategy make it possible to get you where you want to be.
Google is the go-to page for people looking for products, services, and solutions. In fact, the search engine giant processes a whopping 8.5 billion searches daily! It would be best to have a solid organic search engine optimization (SEO) strategy to get a more significant piece of this market.
So, what can you do to rank on top of Google?
1. Sign Up for Google Business Profile
A Google Business Profile (formerly known as Google My Business) is a free service that allows businesses to provide consumers with company information. You can list your location, contact details, products, and services. This service allows customers to post reviews and photos about your business, helping with online reputation management and SEO.
Signing up for this service boosts your visibility in Google Search, Google Maps, and Google Shopping.
2. Optimize for Mobile
You won’t find a top result that’s not mobile-friendly; after all, phones and tablets now make up 63% of Google’s search traffic. Ensure your content, fonts, and links adhere to mobile best practices.
Try Google’s Mobile-Friendly Test to check if your site is ready for modern audiences.
3. Use the Right Keywords
A consumer’s Google journey begins with the keywords they type or speak into the search bar. If you use the perfect keywords for your target audience, you’ve already won half the organic search engine optimization battle.
Here are some pro tips for effective keyword research:
- Make a list of relevant topics for your business.
- Write down possible keywords for each topic.
- Use a tool like Google Trends to discover hot topics across various states. Type the keywords you’ve thought about to see related queries, and pull additional keywords from there.
Include long-tail keywords like Bay Village hospital pharmacy and negative keywords like medical marijuana and CBD oil if you don’t sell such products. Doing so ensures your website will only appear for relevant searches.
4. Develop Valuable Content
While your keywords can bring in clients, the content makes them stay. Make sure that it matches your keywords to a T.
Your success depends on your ability to create standout videos, blogs, and images. Ultimately, your site should entertain, educate, and persuade visitors.
Continuously developing valuable materials for your clients not only impresses them but also signifies to Google that you’re a prized site for its users.
5. Obtain Quality Backlinks
Another way to gain an advantage in getting to the top of Google is to obtain quality backlinks or inbound links. Gaining links from the vendor, supplier, and industry sites can do wonders for your SEO efforts. Doing so helps the search engine giant see you as a relevant resource for particular topics.
Get to the Top of Google Enhance Your Organic Search Engine Organization Efforts
Google’s first page attracts 95% of its total traffic, or a little over 8 billion searches daily. Reaching the top of Google can transform your small business into a fan favorite. However, SEO is a multifaceted strategy that requires time, resources, and expertise.
If you don’t have a specialist on your team, working with an experienced digital marketing agency like Amplico Marketing is best. We have extensive experience helping companies grow fast with the latest SEO strategies. Request a free consultation to see what we can do for you.